Your team is building a Ferrari (and you're paying for it)


Your team is building a Ferrari.

Your customer just needs a reliable car.

Now you are 6 weeks late and 40% over budget because your team is adding unnecessary features your customer never asked for.

You are not building a product...you are building your engineer's resume on your dime.

Fluent PM Playbook #22: The Cool Features Fix

As an MBA and a PSM, I am ruthless about one thing: Minimum Viable Product.

“Viable” doesn’t mean “buggy.” It means: it solves the one business problem we’re being paid to solve.

My playbook is simple…I force the team to separate the Need-to-Have from the Nice-to-Have.

  1. Define the P&L Goal
  2. Define the Core Feature
  3. Kill Everything Else

We ship the one feature that solves the $XM problem in one sprint.

We add the “nice” stuff after we’ve saved the $XM.

Stop letting your team chase perfection.

Start forcing them to chase profit.

The goal isn’t to ship the best product.

The goal is to ship the most profitable product faster than your competition.


You're burning money on "wasted work." You feel the friction, but you can't measure the cost.

Stop guessing. I built a 60-second calculator to find the real number.

P.S. It's free. No email required

Justin K. Peterson, MBA, PSM

Stop Managing Chaos. Start Shipping. Most PMs just track tasks. I build the playbooks that bridge C-Suite strategy with tech execution. The Fluent PM Playbook is where I give you those exact plays. For free.

Read more from Justin K. Peterson, MBA, PSM

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